Marketing news, trends and insights straight out of Cleveland, Ohio.

The 4 Keys to Making Your Brand Memorable

Having a memorable brand is essential to an effective marketing strategy. Your marketing and... read more

3 Steps to Update Your Brand Without Sacrificing Your Core Identity

What should you do if your brand starts to become obsolete? After several years,... read more

Brand word on vintage car license plates, concept sign

The 5 Signs Your Branding Needs an Update

Your branding may be overdue for an update, but how can you tell? No... read more

Business conference

Why Ethics Should Be a Bigger Part of Your Branding

Customers are making more ethical purchasing decisions, so it’s time to adapt. Today’s customers... read more

4 Powerful Tools for Building a Personal Brand

If you want a more powerful personal brand, make sure you use these tools.... read more

The First 5 Things You Need to Build a Personal Brand

Before you build a personal brand, you’ll need these five important digital assets in... read more

Girl in white and gray bubbles.

How to Attract Brand Evangelists (and Why You Should)

Brand evangelists have the power to revitalize interest in your brand. If your business... read more

Superhero Chest for Your Logo

The 5 Things You Need to Secure Brand Loyalty

Brand loyalty is still possible, if you can achieve these five things. Brand loyalty... read more

How to Tell If Your Brand Needs an Overhaul

At some point, your brand may need massive rework to fit with the modern... read more

Business team behind question marks

The 5 Tests Your Brand Needs to Pass to Be Successful

If your brand can’t pass these tests, you might consider a redesign. Your brand... read more