Brand loyalty is still possible, if you can achieve these five things.
Brand loyalty is the tendency for a consumer to preferentially choose your brand over your competitors, consistently over time. Though thought to be the relic of a bygone age, thanks to the ubiquitous price-checking abilities of the internet and growing consumer apathy, studies show that brand loyalty is still very much alive. If you can secure brand loyalty in your followers, your customer retention will skyrocket, and your competitors won’t be able to match you.
So what do you need to secure higher brand loyalty among your customers?
- A brand. First and foremost, you need a brand in place, with clear brand standards and a unique voice. Without a signature to recognize you by, your customers won’t even know who you are.
- Competitive differentiation. Next, you need to differentiate yourself from the competition. Don’t mimic what other brands are doing; come up with something wholly your own.
- Consistency. In all your marketing and advertising efforts, you need to be consistent. If your voice, tone, or image changes, you’ll alienate the followers you’re trying to recruit.
- Rewards for loyalty. Make sure there’s some kind of reward for being a loyal customer, whether that’s lower prices, special bonuses, or just a growing familiarity with your friendly staff.
- Adaptability. Try to stay adaptability. Adaptability allows you to find creative solutions for customer problems, and gives you the chance to change your business model or your brand if they aren’t working.
With these five ingredients, your brand will be far better able to influence brand loyalty within your core demographics. If you need help getting started, or if you’re ready for a more in-depth marketing campaign, contact Quez Media today!
