Marketing news, trends and insights straight out of Cleveland, Ohio.

Young busnessman with megaphone

Why Repetition Is the Key to Effective Marketing

Repetition is the key to effective marketing; marketing is driven by repetition. “HeadOn: apply... read more

Girl in white and gray bubbles.

The Death of PBNs in Link Building?

PBNs used to be valuable, but aren’t nearly as useful as they used to... read more

Graphic designer

Why Your Copywriting Keeps Failing to Win Conversions

How do you fix bad copy? Your copy isn’t working because it’s bad. People... read more

The Best-Kept Secrets of Higher Marketing ROI

Return on investment (ROI) is the most crucial variable to consider for marketing effectiveness.... read more

close-up of a keyboard with the enter key replaced with a shopping cart icon. E-commerce concept

How Specialized Landing Pages Boost Your Conversion Rates

The right specialized landing pages can boost your conversion rates. One of the best... read more

Traditional SEO Died in 2013

If you’re still practicing SEO the old way, it’s time to change. Traditional SEO,... read more

Why Digital Marketers Are Divided on AI

AI isn’t everything: why digital marketers are divided. Is AI about to fully revolutionize... read more

How to Dethrone a Major SEO Competitor

Competition is a problem in SEO – but it doesn’t have to be. Most... read more

White laptop with coffee cup on old wooden table.

How to Survive the Coming Content Apocalypse in SEO

SEO content is about to hit an intriguing threshold. The world of search engine... read more

How to Use ChatGPT for Content Marketing

ChatGPT isn’t perfect, but it has its place in content marketing. In case you... read more