Marketing news, trends and insights straight out of Cleveland, Ohio.

The Best-Kept Secrets of Higher Marketing ROI

Return on investment (ROI) is the most crucial variable to consider for marketing effectiveness.... read more

close-up of a keyboard with the enter key replaced with a shopping cart icon. E-commerce concept

How Specialized Landing Pages Boost Your Conversion Rates

The right specialized landing pages can boost your conversion rates. One of the best... read more

Traditional SEO Died in 2013

If you’re still practicing SEO the old way, it’s time to change. Traditional SEO,... read more

Why Digital Marketers Are Divided on AI

AI isn’t everything: why digital marketers are divided. Is AI about to fully revolutionize... read more

How to Dethrone a Major SEO Competitor

Competition is a problem in SEO – but it doesn’t have to be. Most... read more

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How to Survive the Coming Content Apocalypse in SEO

SEO content is about to hit an intriguing threshold. The world of search engine... read more

How to Use ChatGPT for Content Marketing

ChatGPT isn’t perfect, but it has its place in content marketing. In case you... read more

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How Authenticity Became So Important in Modern Marketing

Authenticity is more important than ever. Modern consumers crave authenticity, some marketers and business... read more

Should You Use AI to Write New Content?

AI content generation tools are growing to become commonplace, but are they worth using?... read more

How to Cut Marketing Costs Intelligently

Cutting your marketing budget could be the right move if you’re smart about it.... read more