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Marketing news, trends and insights straight out of Cleveland, Ohio.

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What Most Businesses Get Wrong About Market Research

Market research is important, but there are many ways to use it incorrectly. You... read more

Why People Find Videos More Engaging Than Written Content

Increasingly, people are turning to video as a substitute for written content. Video content... read more

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Why Your Headlines Aren’t Getting Clicks

If your headlines aren’t getting clicks, there are a few probable causes to investigate.... read more

How to Be Persuasive in an Era of False Expertise

Trust is in short supply these days, so how do you earn it? We... read more

Business people developing a business project and analyzing market data information on a modern digital tablet computer. Top view photoshoot.

4 Tips for Better AB Testing in Your Digital Marketing Campaign

AB testing is incredibly useful, but only if you use it properly. Digital marketing... read more

How to Invite More Guest Authors to Your Blog (and Why You Should)

Inviting more guest authors to your blog can boost your content marketing strategy. Guest... read more

What Is Growth Hacking and How Can You Use It?

Growth hacking is an advanced marketing strategy that can help your business grow. Are... read more

Business people developing a business project and analyzing market data information on a modern digital tablet computer. Top view photoshoot.

How to Measure ROI (and Why It’s So Important)

ROI is one of the most important metrics you can measure in the marketing... read more

close-up of a keyboard with the enter key replaced with a shopping cart icon. E-commerce concept

5 Reasons Your Market Research Is Misleading

Market research is indispensable, but it can also be misleading. Market research is one... read more

Why Your Logo Should Be Descriptive

What makes a logo descriptive, and why should you care? You probably already know... read more