Marketing news, trends and insights straight out of Cleveland, Ohio.

The Best-Kept Secrets of Higher Marketing ROI

Return on investment (ROI) is the most crucial variable to consider for marketing effectiveness.... read more

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How Specialized Landing Pages Boost Your Conversion Rates

The right specialized landing pages can boost your conversion rates. One of the best... read more

Why Digital Marketers Are Divided on AI

AI isn’t everything: why digital marketers are divided. Is AI about to fully revolutionize... read more

How to Use ChatGPT for Content Marketing

ChatGPT isn’t perfect, but it has its place in content marketing. In case you... read more

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How Authenticity Became So Important in Modern Marketing

Authenticity is more important than ever. Modern consumers crave authenticity, some marketers and business... read more

Should You Use AI to Write New Content?

AI content generation tools are growing to become commonplace, but are they worth using?... read more

How to Cut Marketing Costs Intelligently

Cutting your marketing budget could be the right move if you’re smart about it.... read more

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Are You Productive or Just Busy? Key Takeaways for Marketers

Most people claim to desire productivity, but instead, they focus on staying busy. Are... read more

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How to Cultivate More User Generated Content

User generated content is valuable, but how do you cultivate it? By now, most... read more

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What Most Businesses Get Wrong About Market Research

Market research is important, but there are many ways to use it incorrectly. You... read more