Marketing news, trends and insights straight out of Cleveland, Ohio.

4 Types of Engagements That Matter for a Facebook Marketing Campaign

Measure engagements if you want to improve your Facebook campaign’s success. Facebook has historically... read more

4 Easy Tricks to Get More Social Media Engagements

Getting more engagements on social media doesn’t have to be complicated. One of the... read more

Why It’s Harder Than Ever to Get Organic Visibility in Social Media

Organic visibility is difficult to achieve in the modern world of social media marketing.... read more

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6 Ways to Engage With a Social Media Audience

Engagement is the best way to build a following, but what does it really... read more

5 Ways Social Media Marketing Has Changed in the Past 5 Years

Social media marketing is always changing, and the last 5 years are no exception.... read more

PR Disaster? 10 Do’s and Don’ts to Recover Your Brand Image

Dealing with a PR disaster is easier when you follow these guidelines. A PR... read more

5 Popular Social Media Marketing Approaches That Fail

Social media marketing is popular, but a number of flawed approaches prevent most practitioners... read more

Business people developing a business project and analyzing market data information on a modern digital tablet computer. Top view photoshoot.

The 5 Advantages of Using a Personal Brand to Complement a Corporate Brand

Personal brands offer many unique advantages that corporate brands simply can’t match. If you’re... read more

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Are Social Media Marketing Management Platforms Worth the Cost?

Social media marketing platforms are popular, but are they really worth the extra expense?... read more

5 Things to Know Before Investing in Facebook Marketing

Facebook marketing is becoming increasingly popular, but is the strategy right for you? Facebook... read more