Marketing news, trends and insights straight out of Cleveland, Ohio.

Is Pinterest Still Around? Is that Still a Thing?

Pinterest is a social media platform revolving around the ability to pin photos to... read more

Pathos and Corporate Social Responsibility

In brand rhetoric, Pathos is essentially using an emotional appeal to build your brand... read more

Brand Rhetoric Case Study: McDonald’s

Almost anyone can recognize the iconic golden arches of McDonald’s, which is now consistently... read more

How the Right Design Can Improve Your SEO Ranking

Getting a perfect SEO strategy usually involves selecting a handful of keywords and optimizing... read more

Green Beer and How Colors Change Everything

It’s St. Patrick’s Day again, and that means McDonald’s will be offering Shamrock shakes,... read more

Brand Rhetoric Case Study: Amazon

Since 1994, has slowly grown from a simple online book reseller to a... read more

Open book

The Power of Paper Reading

As a consumer, you’ve already read millions of words on digital screens instead of... read more

Brand Rhetoric Case Study: Google

Dating back to 1998, Google has quickly become one of the most recognizable and... read more

Waterfall vs. Agile: The Development Debate

Web development is always changing, but two primary modes of construction are still being... read more

Brand Rhetoric: Harnessing Punctuation

It’s a rhetorical element a lot of people take for granted, or simply don’t... read more