Marketing news, trends and insights straight out of Cleveland, Ohio.

Brand Rhetoric Case Study: Google

Dating back to 1998, Google has quickly become one of the most recognizable and... read more

Waterfall vs. Agile: The Development Debate

Web development is always changing, but two primary modes of construction are still being... read more

Brand Rhetoric: Harnessing Punctuation

It’s a rhetorical element a lot of people take for granted, or simply don’t... read more

Why Marketers Love Valentine’s Day

Valentine’s Day is here, and if you’re reading this now, you still have a... read more

Brand Rhetoric Case Study: Nike

Named after the goddess of victory, Nike, Inc. has spent the better part of... read more

Automation and DIY Sites: Why Low Price Means Low Quality and an ever-evolving host of exclusively online printers are becoming more popular with... read more

Rhetoric Logos: Cut the Sales Talk

In Rhetoric, Logosis essentially the rational or logical appeal of your language. Complementing the... read more

Brand Rhetoric Case Study: American Express

American Express Company, often abbreviated as AmEx, is a financial company known for its... read more

Snowed In: Using Limits to Think Outside the Box

We’re right in the middle of winter, and that means any hint of moisture... read more

Ethos: Is Subtlety the Best Strategy?

Ethos is one of the three primary elements of brand rhetoric, and without it... read more