Marketing news, trends and insights straight out of Cleveland, Ohio.

Why Marketers Love Valentine’s Day

Valentine’s Day is here, and if you’re reading this now, you still have a... read more

Brand Rhetoric Case Study: Nike

Named after the goddess of victory, Nike, Inc. has spent the better part of... read more

Automation and DIY Sites: Why Low Price Means Low Quality and an ever-evolving host of exclusively online printers are becoming more popular with... read more

Rhetoric Logos: Cut the Sales Talk

In Rhetoric, Logosis essentially the rational or logical appeal of your language. Complementing the... read more

Brand Rhetoric Case Study: American Express

American Express Company, often abbreviated as AmEx, is a financial company known for its... read more

Snowed In: Using Limits to Think Outside the Box

We’re right in the middle of winter, and that means any hint of moisture... read more

Ethos: Is Subtlety the Best Strategy?

Ethos is one of the three primary elements of brand rhetoric, and without it... read more

Ruby on Rails: The Ideal Development Platform

There are a lot of different programming languagesout there, some of which have increased... read more

Brand Rhetoric Case Study: Apple

Apple is one of the biggest and most respected companies on the... read more

Why Promotional Products are Still Relevant

Are promotional products a dying industry? Nope. Even though the onset of new technologies... read more