Marketing news, trends and insights straight out of Cleveland, Ohio.

Ruby on Rails: The Ideal Development Platform

There are a lot of different programming languagesout there, some of which have increased... read more

Brand Rhetoric Case Study: Apple

Apple is one of the biggest and most respected companies on the... read more

Why Promotional Products are Still Relevant

Are promotional products a dying industry? Nope. Even though the onset of new technologies... read more

Content Marketing and Brand Rhetoric

We’ve introduced you to the concept of Brand Rhetoric, which essentially means using the... read more

New Year, New Strategies

Well, here we are, 2013, and if you’re like most Americans, odds are you’ve... read more

Last Minute Christmas Season Strategies

The Christmas shopping season is drawing to a close, so if you haven’t leveraged... read more

Inbox Placement: Ensuring Email Marketing Deliverability

You’re considering an email marketing campaign, so you’ve probably already realized how cheap, easy,... read more

Thought Leadership: Changing Motivations in Content Marketing

Content marketing is rapidly spreading as a strategy in businesses across the country as... read more

Cyber Monday and the Growth of Social Deal Hunting

A record 57 percent of consumers this Cyber Monday used social media sites as... read more

Turning Your Marketing Into Thanksgiving Dinner

With Halloween over, our familiar and beloved Thanksgiving dinner is right around the corner.... read more