Marketing news, trends and insights straight out of Cleveland, Ohio.

Honing Your Brand Language: How Content Marketing Can Shape Your Voice

So you’ve already put effort into building your brand… maybe you’ve developed a logo... read more

SEO to Capture, Content to Keep

Marketing, in its most basic form, is getting someone’s attention. But if that attention... read more

Content Marketing Relevance: Timing and Cycling

SEO marketing strategies are here to stay, but the old forms of keyword optimizing... read more

Long Tail Keywords: The Road Less Traveled

A successful SEO campaigncan get you to the top of Google’s search results pages... read more

Don’t Lose your Followers—Top Twitter Mistakes to Avoid

Getting involved in Twitter is almost always a good idea. With short posts, fast... read more

Email Marketing Campaign Images: Top Dos and Don’ts

Organizing an email marketing campaign is a great and cheap way to maximize the... read more

Mobile Advertising and the Return of Annoying Pop-Ups

Advertising tends to evolvewith technology, so it’s really no surprise to see a brighter,... read more

The Subtlety of Email: What your Emails say about you and your Company

Sending out email blasts as a marketing campaign is a common tactic for reaching... read more

Building Social Loyalty in Social Media

Marketing yourself can be tough, especially when you’re trying to reach a wide audience... read more

Visual Marketing: Making the Trade for Images

Attention spans are at their lowest—the majority of the population can access any information... read more