Marketing news, trends and insights straight out of Cleveland, Ohio.

Employing Rhetoric in a Successful Marketing Voice—Logos

The last two weeks, we’ve helped you understand your marketing and advertising in a... read more

Employing Rhetoric in a Successful Marketing Voice—Pathos

Last week we introduced the idea of using Rhetoric in your marketing and advertising... read more

Employing Rhetoric in a Successful Marketing Voice–Ethos

Successful branding is built and sustained around public perception—it involves a careful choice of... read more

SEO: Cleveland’s Keyword Advantages

SEO, Cleveland or elsewhere, is now a critical portion of any company’s web presence.... read more

Brand Consistency: Staying Familiar

Brand consistency is a tactic known almost universally as the most thorough and effective... read more

Corporate April Fools’ Day Pranks Gone Bad

Corporate pranks have been getting edgier with every April Fools’ Day—here are our favorites... read more

Too Hot to Handle: Learning from New Product Launches

Nobody’s bashing Apple here—the craze-fueling technology company we’ve all become familiar with through one... read more

Information Density

Text messages are limited to 160 characters, tweets have a mere 140, and the... read more

One Marketing Firm: Cleveland Consolidation

A marketing firm in Cleveland may not feature prominently in your current budget, but... read more

Attention Span and Advertising: Making your Advertising Count

The Problem–The constant and universal availability of information that the internet has given us... read more