Marketing news, trends and insights straight out of Cleveland, Ohio.

Social Media Marketing: Are you Doing it Wrong?

By now, every company is painfully aware how important social media marketing has become.... read more

Facebook’s IPO: How Hype can Overpromise and Under-deliver

Facebook’s Initial Public Offering last Friday was no subtle financial maneuver. Even people who... read more

Your SEO and Google’s Penguin Update—The Basics

Search Engine Optimization is a constantly-developing facet of professional web presence, and in order... read more

Promotional Products: Making your Business Tangible

Promotional products may seem overdone—after all, how many branded company pens do you have... read more

Employing Rhetoric in a Successful Marketing Voice—Logos

The last two weeks, we’ve helped you understand your marketing and advertising in a... read more

Employing Rhetoric in a Successful Marketing Voice—Pathos

Last week we introduced the idea of using Rhetoric in your marketing and advertising... read more

Employing Rhetoric in a Successful Marketing Voice–Ethos

Successful branding is built and sustained around public perception—it involves a careful choice of... read more

SEO: Cleveland’s Keyword Advantages

SEO, Cleveland or elsewhere, is now a critical portion of any company’s web presence.... read more

Brand Consistency: Staying Familiar

Brand consistency is a tactic known almost universally as the most thorough and effective... read more

Corporate April Fools’ Day Pranks Gone Bad

Corporate pranks have been getting edgier with every April Fools’ Day—here are our favorites... read more