Marketing news, trends and insights straight out of Cleveland, Ohio.

SEO: More and More Google Updates

SEO is always changing, social media is always evolving, and the internet is never... read more

Building your Brand: Is it Time for a Change?

Brand building can be tough work. Since familiarity and recognition are the main goals,... read more

Social Media Marketing: Are you Doing it Wrong?

By now, every company is painfully aware how important social media marketing has become.... read more

Facebook’s IPO: How Hype can Overpromise and Under-deliver

Facebook’s Initial Public Offering last Friday was no subtle financial maneuver. Even people who... read more

Your SEO and Google’s Penguin Update—The Basics

Search Engine Optimization is a constantly-developing facet of professional web presence, and in order... read more

Promotional Products: Making your Business Tangible

Promotional products may seem overdone—after all, how many branded company pens do you have... read more

Employing Rhetoric in a Successful Marketing Voice—Logos

The last two weeks, we’ve helped you understand your marketing and advertising in a... read more

Employing Rhetoric in a Successful Marketing Voice—Pathos

Last week we introduced the idea of using Rhetoric in your marketing and advertising... read more

Employing Rhetoric in a Successful Marketing Voice–Ethos

Successful branding is built and sustained around public perception—it involves a careful choice of... read more

SEO: Cleveland’s Keyword Advantages

SEO, Cleveland or elsewhere, is now a critical portion of any company’s web presence.... read more