Marketing news, trends and insights straight out of Cleveland, Ohio.

Brand Rhetoric Case Study: Monster Energy

  Launched in 2002, Monster Energy quickly grew to become one of the best-selling... read more

Last Minute: What You Need to Know When You Need to Print NOW

  We’ve all been there. You have one or two days to get that... read more


Inform, Don’t Sell for Positive PR in Higher Education Marketing

  You need to build positive PR for your higher education marketing strategy, but... read more

Riding Waves with Viral Videos

Viral videos are one of the greatest pieces of evidence for the utility of... read more

Brand Rhetoric Case Study: The Home Depot

The Home Depot is a chain of retail supercenters focused on home improvement, construction,... read more

Onsite vs Offsite: Which is More Important

Search Engine Optimization (SEO) can seem daunting. The best method is to consult a... read more

Crazy is the New Extreme: How Word Trends Change

  The latest trendy word in the food industry is “crazy.” True, “crazy” products... read more

Why Tracking Makes a Difference

Marketing and advertising departments are usually the first to get cut when budgets get... read more

Brand Rhetoric Case Study: Netflix

Netflix is the leader in on-demand video, offering DVD-by-mail and Internet streaming services that... read more

How to Get the Most for Your Design Spend

Most businesses eventually seek professional graphic design for branding, marketing or advertising purposes. Marketing... read more