Blog

Marketing news, trends and insights straight out of Cleveland, Ohio.

Top Logo Rules for Best Branding Potential

  Most people understand the value of a logo when they look at a... read more

Natural Language Detection: Evolving SEO Trends

  The world of SEO is always changing, always adapting to the latest technology... read more

4 Keys to Solid Branding in Higher Education Marketing

  Branding is everything.  It’s responsible for every new prospect’s first impression. It’s responsible... read more

Brand Rhetoric Case Study: State Farm

State Farm is an insurance and financial services provider with a group of subsidiaries... read more

Corporate Responsibility in the Social Media World

  Corporate social responsibility is a topic that becomes increasingly important as your company... read more

Higher Education Marketing: One Simple Strategy to Generate Leads

  The world is becoming increasingly complex, and as a director in higher education... read more

The Negative Power of Hacking

  Social media accounts are powerful. A solid post could net you a wealth... read more

Brand Rhetoric Case Study: Target

  Target has been a retail staple since its founding in 1902, eventually taking... read more

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Top 5 Lead Generation Strategies for Higher Education Marketing

  Colleges and universities sometimes struggle to recruit new candidates, especially when tried-and-true strategies... read more

Mediums and Messages

  Writing great content means paying close attention to your rhetoric, and making adjustments... read more