Most people understand the value of a logo when they look at a corporate powerhouse, but fail to realize the importance and significance of developing a logo for their own company. Startups and small businesses especially struggle because they’re faced with limited resources and an even more limited budget.
But logos are one of the most important elements of your brand, and ignoring them can have dire consequences for your eventual reputation. These top logo rules illustrate the best practices for logo design and implementation:
- Don’t just whip something up. It takes time, effort, and dozens of failed sketches to get to something gold
- Create a logo that is flexible; it should be appealing at multiple sizes and applications
- Balance is important (in 90% of cases), so monitor the weight of colors, graphics, and size on every side of the logo
- The design style should accurately reflect the nature and personality of your business. Nothing else can replace this.
- The typography and colors are extremely important; don’t just choose something at random
- Keep it simple, but do something different. Your logo should eventually become instantly recognizable, so it needs to be memorable and stylistically minimalistic. At the same time, don’t just copy something or build off of clichés.
- Look at what others have done, but only use the designs for inspiration. Be original
Following these tips is difficult, even for professional graphic designers. But adhering to these rules is essential if you want to develop a logo that will eventually become synonymous with your company.
The best bet is to work with a team of graphic designers with experience in logo creation and branding. The more experienced minds you can put to the task of developing your logo the better. It’s going to be the image of your company, so don’t take it lightly.
photo credit: original source via photopin
