Marketing news, trends and insights straight out of Cleveland, Ohio.

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Why Link Building Strategies Are So Hard to Scale

Link building strategies are difficult to scale properly, but why? Link building is practically... read more

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What Most Businesses Get Wrong About Market Research

Market research is important, but there are many ways to use it incorrectly. You... read more

Why People Find Videos More Engaging Than Written Content

Increasingly, people are turning to video as a substitute for written content. Video content... read more

5 Mistakes That Kill Your Email Subject Lines

Email subject line mistakes can ruin your email marketing potential. You probably already recognize... read more

5 Things to Do Before Building Your First SEO Backlink

Before you start link building, take care of these important items. If you want... read more

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Why Your Headlines Aren’t Getting Clicks

If your headlines aren’t getting clicks, there are a few probable causes to investigate.... read more

How to Be Persuasive in an Era of False Expertise

Trust is in short supply these days, so how do you earn it? We... read more

4 Common SEO Tactics That Just Don’t Work

Some SEO tactics don’t work as well as you think they do. Everyone in... read more

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4 Tips for Better AB Testing in Your Digital Marketing Campaign

AB testing is incredibly useful, but only if you use it properly. Digital marketing... read more

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The Most Common Reasons Behind Google Penalties

Why do some websites get penalized by Google? Search engine optimizers all over the... read more