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How to Survive the Coming Content Apocalypse in SEO

SEO content is about to hit an intriguing threshold.

The world of search engine optimization (SEO) has always been in flux, with constant algorithm changes, new technologies, and new techniques changing the scene. But it seems like we’re coming up on a threshold where the entire world of content and SEO is about to change – and not for the better.

By now, you’ve likely heard about generative AI and tools like ChatGPT that are capable of producing reasonably coherent content with minimal human intervention. Already, these tools are being used by search optimizers and content writers to streamline the process of developing content and increase rankings in search engine results pages (SERPs). Because Google doesn’t explicitly forbid the use of AI generated content, this trend is likely to continue.

But here’s the problem. AI content generation has severe limitations, and it can only function when training on existing content models. So what happens when the AI starts training on content that has also been generated by AI? Hypothetically, this would create a feedback loop that prohibits any kind of originality or progression – and millions of posts would flood the web, despite having no real value.

This is a problem for several reasons. It cheapens the quality of online content. It bombards users with useless, braindead materials. And it somehow makes it even harder to compete in this market.

So how can you survive this coming content apocalypse?

How to Survive the Coming Content Apocalypse in SEO

These are just three simple strategies that can help you:

  • Use AI strategically. There’s nothing wrong with using AI tools for brainstorming, research, and even initial content development. But you need to use these tools intelligently and strategically if you want to be successful.
  • Competitively differentiate. Now more than ever, it’s important to competitively differentiate your work. Write content and target keywords that no other brand is pursuing.
  • Be a human. Finally, be a human being and do things that AI tools can’t do. Show off your personality, present strong opinions, tell jokes, and use creative metaphors and illustrations.

Are you looking for more ways to differentiate your content and see better SEO results? We can help. Contact us for a free consultation today!

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