Blog

Marketing news, trends and insights straight out of Cleveland, Ohio.

Brand Rhetoric Case Study: Disney

The Walt Disney Company expanded from a simple two-man operation in the 1920s to... read more

Brand Rhetoric Case Study: UPS

The United Parcel Service, UPS, is a global delivery company that has been in... read more

Harnessing the Underdog: How Rhetoric Can Spin Anything

Rhetoric, at its most basic, is simply a tool of persuasion that manifests through... read more

Brand Rhetoric Case Study: Coca-Cola

Coca-Cola isn’t just a classic American brand; it is recognized around the world as... read more

Pathos and Corporate Social Responsibility

In brand rhetoric, Pathos is essentially using an emotional appeal to build your brand... read more

Brand Rhetoric Case Study: McDonald’s

Almost anyone can recognize the iconic golden arches of McDonald’s, which is now consistently... read more

Brand Rhetoric Case Study: Amazon

Since 1994, Amazon.com has slowly grown from a simple online book reseller to a... read more

Brand Rhetoric Case Study: Google

Dating back to 1998, Google has quickly become one of the most recognizable and... read more

Brand Rhetoric: Harnessing Punctuation

It’s a rhetorical element a lot of people take for granted, or simply don’t... read more

Brand Rhetoric Case Study: Nike

Named after the goddess of victory, Nike, Inc. has spent the better part of... read more