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Marketing news, trends and insights straight out of Cleveland, Ohio.

Which Is More Important: SEO or Content Quality?

Should you focus more on quality content or SEO? If you’re just getting started... read more

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How Long Does It Take to See SEO Results?

SEO is a great strategy, but it takes a long time to develop. Search... read more

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How to Get a Site Indexed in Google

Before you can practice SEO, your site needs to be indexed in Google. Google... read more

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What Makes a Headline Effective?

If you want a content marketing strategy that works, you need effective headlines. If... read more

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Why Marketing ROI Is Hard to Calculate (and What You Can Do About It)

Marketing ROI is difficult to calculate, but you can come up with a good... read more

What Does a Webpage Need to Be Optimized for Search?

SEO requires you to spend time optimizing all your webpages. Search engine optimization (SEO)... read more

How Domain Authority Works in SEO

Domain authority is a fundamental concept to master in SEO. Search engine optimization (SEO)... read more

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5 Mistakes That Can Ruin Your SEO Campaign

These critical mistakes could compromise your SEO campaign. Search engine optimization (SEO) is a... read more

The 5 Reasons to Build Inbound Links to Your Blog

There are many good reasons to build inbound links to your blog. Link building... read more

Why Printed Ads Are Still Relevant in the Age of Digital Marketing

Despite the older, more traditional nature, printed ads are still a relevant and viable... read more