In the world of social media marketing, most entrepreneurs only focus on the giants of Facebook and Twitter, but Tumblr can prove to be a highly viable option as well.
Social media marketing is all about balance. It’s about balancing content that’s informative or entertaining with content that generates leads. It’s about balancing personal interaction and professional posts. It’s also about maintaining a solid balance of different channels so you can maximize your target audience and improve your reach.
Tumblr is a microblogging platform that you may or may not yet be familiar with. Odds are, if you prowl the Internet regularly, you’ve stumbled across something from the depths of Tumblr at one point or another. However, you might be unfamiliar with its role in the grand scheme of social media or how you can use it to generate interest in your startup tech company.
Using Tumblr for Product Depth
If your primary focus as a startup tech enterprise is a specific product or line of products, you can use Tumblr to create depth and interest for those products. Use the blogging site to explore the possible applications for your device or product, and encourage discussion from people who have already used your product successfully. When people go to investigate you before they buy, they will see your following and feel more comfortable with an established brand.
Visual Enticement
Another way you can take advantage of Tumblr is by using it as a visual medium. Be careful here, because something like Pinterest or Instagram might be better suited for your needs, but you can use images and videos on Tumblr to generate ample new interest and maybe even go viral.
Personalize Your Brand
You can also use Tumblr to create a kind of persona for your brand, posting daily and adding depth to your brand voice.
Like with any social media platform, if you choose to pursue Tumblr as a marketing channel, make sure you truly dedicate yourself to it. Unless you take the time to post regularly and engage with your community, your efforts may be in vain.
