More isn’t always better when it comes to SEO.
We often fall for the fallacy that “more is better,” when this isn’t always the case. A scoop of ice cream is delicious, but 10 scoops of ice cream will leave you feeling fatigued and sick. A cup of coffee will perk you up and relieve fatigue, but 10 cups of coffee will leave you anxious and jittery. Spending time with a friend is fun and stress relieving, but if you had to live and interact with them 24/7, you’d quickly grow tired of their company.
In search engine optimization (SEO), there’s also such a thing as “too much of a good thing.”
For example:
- Keywords. First, let’s talk about keywords. Including a keyword or two in the title of your article, and using it as the main topic of your content, can maximize your chances of ranking for those keywords in search engine results pages (SERPs). However, many people take this as a cue to stuff as many keywords as possible in the body of their work. If you do this, you could end up getting penalized – and ruining your user experience at the same time.
- Links. It’s almost impossible to climb the SERPs without inbound links. Each link established to your website will boost its authority, helping it trounce the competition. However, it’s a bad idea to build too many links or build them too quickly. If you’re caught engaging in a “link scheme” or if your link building techniques appear unnatural, you’ll end up getting penalized – or your SEO improvements will slow to a crawl.
- Content (in general). Content is the heart of SEO – and for the most part, it always has been. Each piece of content you produce will add a page with potential to rank and could conceivably attract natural links to your site. But spamming content is a bad idea; it’s much better to prioritize quality over quantity here.
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