SEO campaigns can crumble under the right conditions.
Search engine optimization (SEO) is a strategy that requires the coordination of many different departments and tactics. You’ll need to orchestrate strategies in onsite content generation, onsite technical optimization, offsite content writing, link building, and more. It only makes sense that all these intersecting strategies leave many vulnerabilities; even a single issue in any area could hypothetically derail your campaign.
Most issues you run into will be small and easy to recover from. But these problems can practically kill your SEO campaign:
- A technical onsite problem. First, you could run into a major technical onsite problem. For example, your site may not load, or may not load correctly. If it isn’t working for a long enough period of time, it’s not going to be found in search engines. It’s important to restore your site to working order as quickly as possible.
- Deindexing. You may also run into an issue where your site isn’t indexed in Google. Google’s crawling bots are constantly searching the web for new content, so it’s only a matter of time before your site is indexed naturally. However, if you have a problematic robots.txt file or another technical issue with your site, you may not be indexed.
- Major algorithm changes. When Google changes its search algorithm, almost every site in the world stands to be affected. Most of the time, changes are minor, and you’ll barely notice the impact of a new update. But occasionally, an unanticipated update can dramatically lower your rankings.
- A manual Google penalty. The worst-case scenario is a manual Google penalty, in which Google deliberately delists or deranks your website. The good news is that manual actions are exceedingly rare; you have to violate Google’s terms of service in a major way to attract a penalty. You’ll also have a chance to appeal the decision.
If you run into any of these issues, you’ll need to work quick to mitigate the damage. If you’re interested in working with a professional SEO service provider, contact Quez Media today for a free quote!
