Don’t let your relatively small marketing budget stop you! Search Engine Optimization (SEO) is a powerful tool for driving organic traffic to your website, but many small businesses and startups are deterred by the misconception that SEO requires a ton of money. While a hefty marketing budget can certainly help…
Email newsletters remain one of the best marketing strategies in terms of ROI. Email newsletters are a type of content marketing, using email as a communication channel to notify customers
Use these changes to give your content marketing strategy an instant boost. Content marketing is a strategy predicated upon long-term growth. You develop content, promote that content, engage with your
Semantic search has called keywords into question, but they’re still valuable tools in SEO. For many years, the most important element in search engine optimization (SEO) was, arguably, keyword selection.
Higher creativity means more unique, effective marketing ideas. One of the secrets to a successful marketing and advertising campaign is creativity. Thinking outside the box, experimenting with new angles, and
Emotional appeals are effective in advertising, but you have to be careful in how you use them. One of the most powerful modes of persuasion is an appeal to emotion.
Controversy can help you improve your brand visibility and reputation. Many content marketers are afraid of the concept of controversy. Controversy implies negativity, which isn’t necessarily the case. In fact,
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