Twitter remains a very powerful and often used social media tool for local businesses attempting to expand their reach. Maybe you already have a Twitter account and have been making regular posts. But how can you tell if you are truly using it correctly, or if you just have it for show? Answer these questions and determine whether your strategies are effective.
Are You Engaging Your Audience?
Randomly posting things is better than doing nothing, but are you truly engaging with your audience or wasting your time? Make sure to make references to your customers and businesses you partner with. The more conversations you open, the more business you are likely to generate.
Are Your Followers Growing?
Keep an eye on your number of followers. This is one of the best tools you have to measure your success in the social media marketing world. If your number of followers is static, it’s time to change up your strategy.
Are You Posting Images?
Good Twitter strategies involve multiple types of posts, including text and photos. Make sure you include posts with images on a regular basis.
Are You Using Brand Rhetoric?
The written style of your posts should be consistent with your brand. Do not simply post random thoughts without ensuring they comply with your content marketing strategy.
How Often Are You Logging In?
You should be checking your feed and making posts on a daily basis to stay current. Otherwise, you risk losing relevance to your primary audience. Similarly, you should be logging in more than just to make a post. Explore your environment and take the time to learn the landscape.
Keep these questions in mind when developing your Twitter strategy, and you’ll see far better results.
