We’ve introduced you to the concept of Brand Rhetoric, which essentially means using the power of the elements of Rhetoric to establish a unique brand voice and more tactfully target your ideal market demographics. But you might be confused how to best establish and maintain that level of brand rhetoric.
The best way to begin building your scope of brand rhetoric is through another strategy we’ve covered extensively: content marketing. Content marketing is, in the plainest terms, utilizing large quantities of high quality content to improve your search engine rankings and improve your value to your customers. So what are the best ways to use content marketing for brand rhetoric?
Reader Engagement
Depending on your demographics and your overall branding goals, your content may have different tones. But no matter whether you’re pursuing something casual or something very formal, you’ll always want to make sure your content is engaging. Keep your readers interested, and they’re much more liable to stick around and provide the basis for your brand and corporate growth.
Be Opinionated
While many brands will strive to be as unbiased and informational as possible, it’s almost always a good idea to take a stance on major issues, in your industry, in your region, or even on a political scale. When you take a stance, readers will have a greater respect for your authority and your presence will build as a result—even if many will initially disagree with you.
Be Consistent
While from a general standpoint, more content is always better, you will need to be consistent if your brand rhetoric is to grow. Make sure you’re making regular posts with a consistent tone and direction, or else your focus may waver. Imagine your brand rhetoric as a living entity that requires regular attention and changes over time.
If you’re looking to build your brand rhetoric or get started with a content marketing campaign, but don’t know where to start, don’t hesitate to contact us for a few pointers.
