Customization is king, and for good reason: To hold court with your customers, you have to talk to them and with them, not at them.
That's why one-to-one, variable printing is so important—it enables you to personalize your communication in a way that's relevant and noticeable.
Here are three markets that are especially ripe for one-to-one marketing:
Digital marketing has moved from sexy to a necessity, as more companies adopt social media, email, search engine marketing, interactive marketing, blogs, wikis, video and the like.
But according to several studies, the first item most marketers would consider cutting if asked to reduce their budget is print advertising.
That's not smart.
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