Social Media

Are You Tweeting Right? How Can You Tell?

Twitter remains a very powerful and often used social media tool for local businesses attempting to expand their reach. Maybe you already have a Twitter account and have been making regular posts. But how can you tell if you are truly using it correctly, or if you just have it for show? Answer these questions and determine whether your strategies are effective.

Are You Engaging Your Audience?

Cyber Monday and the Growth of Social Deal Hunting

A record 57 percent of consumers this Cyber Monday used social media sites as a means of finding deals. With social media and mobile optimized marketing on the rise, it is important to stay up-to-date with the latest marketing trends if you hope to grow your sales this holiday season.

The Science of Liking: Why Do People “Like” Brands on Facebook?

Let’s say you’ve got your social media marketing strategy—you’re going to start modestly, and get 100 twitter followers and 100 “likes” on Facebook. It sounds straightforward enough, but once you get in the thick of things, you may hit a wall and realize that attaining Facebook likes isn’t a straightforward process.

Social Media: The Line Between Personal and Professional

Don’t Lose your Followers—Top Twitter Mistakes to Avoid

Getting involved in Twitter is almost always a good idea. With short posts, fast turnaround, and a huge accessible market, a few quick tweets could get you noticed almost instantly. But a few wrong tweets could do the opposite—and cost you the support or recognition of your followers. Avoid some of these top mistakes to stay on top of your followers’ Twitter feeds:

Building Social Loyalty in Social Media

Social Media Marketing: Are you Doing it Wrong?

By now, every company is painfully aware how important social media marketing has become. No doubt, if you’re reading this article, you’ve engaged, attempted to engage, or at least

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