Have you ever noticed that you rarely ever click past the first page of search results when you use a search engine? You aren’t alone: 70 to 80% of search engine users never venture beyond the first page of listings. While this might be convenient habit when you’re looking for information, it can be devastating if you are trying to learn how to market your business online. Unless your website is the first result on the page, or at least on the first page of search results, you are unlikely to see a great deal of web traffic or new customers, causing your company to fall behind as your competitors succeed.Â
However, there is a way to change this: a practice called search engine optimization can help you work with search engine algorithms and improve your website quality to help attract search engine users, who will hopefully become new customers and clients.
Many businesses choose to work with SEO marketing agencies and other internet marketing companies to improve their website’s search ranking and learn how to market a company in a constantly changing online world. Other businesses, however, aren’t so sure: to them, SEO seems unproven at best, and a waste of time and money at worst. But the online world is constantly shifting and adapting, and there are a number of things companies and entrepreneurs should know before they decide against working with an SEO marketing agency. Here are three reasons businesses need SEO:
The Internet is Everywhere…and Your Competition is Taking Advantage
Research shows that the average tablet user spends 13.9 hours each week surfing the web and using their device, while an estimated 64% of smartphone users shop online with their devices. This puts a significant emphasis on search engines and search results. It also means that if your competition ranks above you, they could easily put you out of business. They may be working with a top SEO agency, or they may simply have a knack for internet advertising. Regardless, looking for SEO marketing agencies is a great and obvious first step to help your company take back some of that web traffic.
SEO is Innovative and Effective
SEO marketing agencies study what works in a field that is constantly changing, and use that information to create new, successful tactics for marketing your company. Whether you’ve been knocked off the first page of search results after a Google algorithm update or need to update your keywords, SEO marketing agencies will help you create a blog, redesign your website, or conduct research to help you improve your website’s quality and rise through the list of results.
Finally, SEO is Here to Stay
As long as there are search engines, there will be companies looking for ways to improve their rankings and creative advertising agencies implementing plans to make that possible. Currently, SEO has been around for 20 years and shows no signs of fading; it isn’t a passing trend, it’s a growing industry. And if you don’t at least try to figure out where your company fits in this scheme, it could easily leave you behind. Don’t let your website linger in a search engine’s back pages: talk to an SEO agency today to learn how search engine optimization could help your business succeed.
