Link building strategies are difficult to scale properly, but why?
Link building is practically necessary if you want to see better search engine optimization results. That’s because each link you build increases your domain authority, which in turn increases your rankings and search engines for terms that are relevant to your website. In other words, building more links helps you rank higher.
But as you start to invest more time and money into link building, you’ll find that your efforts don’t scale especially efficiently.
Why is this the case? And what can you do about it?
The Link Building Dilemma
There are a few factors working against you as you try to scale your link building campaign.
Most notably, as you climb the domain authority ladder, it becomes harder and harder to increase your score. You might be able to see substantial increases after building just a handful of links initially, but as you reach the upper echelons of domain authority, you end up needing thousands, and eventually millions of links to make meaningful progress.
Obviously, it’s not possible for you to build millions of links by hand. At that point, you’re basically relying on your content being popular enough that it attracts links all on its own; in this sense, you’re basically automating your link building strategy.
Link building is also difficult to scale because of the threat of Google penalties. If you build too many links too quickly, if you rely on too few sources, or if you just have spammy link building practices, eventually it could work against you and cause your rankings to plummet. If you’re only building one or two links, you probably don’t need to worry about it – but if you’re building dozens or hundreds, this risk gets higher if you don’t know what you’re doing.
The Solutions
So what are the solutions to this?
The best thing for most companies to do is to work with a link building provider. Working with a professional agency gives you much more room to scale, assures that all of your links are high quality, and gives you flexible options as your company grows.
If you’re interested in a free consultation, contact us today!
