Godzilla, king of the monsters, is a terrifying force of nature who is capable of destroying practically any man-made structure or kaiju monster that crosses his path.
But he’d really suck at marketing.
Now let’s draw a distinction here—I’m not talking about the “Godzilla” franchise, I’m talking about Godzilla, the living, breathing, lumbering monster we all know and love. It’s not a reflection of any marketing efforts spent trying to promote the film series, it’s a mere analysis of Godzilla’s traits that would make him fail at organizing and launching a marketing campaign.
He’s Slow
Godzilla is a gigantic lumbering beast. He takes time to take every step, and can’t change direction quickly. As a marketer, you need to be able to respond quickly to changing conditions, possibly altering your plans in order to stay relevant.
He Doesn’t Plan
Godzilla can wreck an entire army, but not because of his keen battle strategy. He just flares up and goes to town. Try going into a marketing campaign with that kind of frenzied approach, and you’ll end up with hardly anything to show for it.
He’s Inconsistent
Is he on our side? Is he mad? Can he breathe fire in this one? You never know what you’re going to get from the guy. Throughout your marketing campaign, you need to have strong brand consistency that extends across all communications channels.
He’s Indiscriminant
Godzilla is essentially an engine of destruction. While he does turn his focus to baddies like King Ghidorah or Gigan, he’d pretty much attack anything that moves. As a marketer, you need to be able to focus on a specific demographic, rather than indiscriminately appealing to every man, woman, child, and monster on the planet.
While this article has humorous intentions, there are some strong lessons to take away here. Really. Consistency, agility, focus, and forethought are all major tenets of a solid marketing strategy—and the more effort you put into building those pillars, the better your ROI will be.
photo credit: original source via photopin
