No matter what you sell — stylish shoes, homemade fudge, roof repair, general web services — it pays to hop onto the blogging bandwagon. Of course, you’re probably thinking, “A blog, you say? We made one of those years ago and it hasn’t done squat for us!” But think about it from a web user’s point of view; if there’s nothing new to check out, they’re going to navigate away pretty quickly.
Statistics show that companies with blogs end up with 434% more indexed pages in Google and other major search engines. Essentially, you have to view your company like the next big web thing. Good user experience means more satisfied customers, and that’s always good for business. But getting there is really a balancing act, and there’s no one miracle solution that can help you land higher in the search rankings. But blogging is a heck of a start, and here’s why.
Blogs influence purchasing decisions.
People don’t really read magazines anymore. If anything, they scope out the content online for free (or mostly free) and maybe thumb through the print mag as they wait for a haircut. But it’s huge news for marketing companies and every other kind of web-based business that blogs have been shown to influence purchasing decisions by 63% more than magazines. That’s an awfully big slice of the pie.
Blogs build up brand loyalty.
Like we said in the intro, the more you give a user to look at, the more reasons you give him or her to visit your site again. Establishing a voice and an online presence is one of the most crucial aspects of running a blog, because it allows the reader to get familiar with your message. Once you have the reader on your side, you know you’ve greatly increased your chances of having him or her become a loyal customer.
Don’t forget about digital marketing companies.
Creative advertising agencies play a central role in building up a viable brand, too. In fact, hiring an SEO company to create content for your business can result in much higher brand visibility in the — you guessed it — Google rankings, and that typically leads to high returns in profit. How to promote your business very much depends on the kind of operation you’re running, but any marketing companies you choose to work with should assist with SEO as well as social media engagement, in order to best capture your consumer base.
When it comes to marketing your company, partnering with the right marketing companies can make all the difference. But like we mentioned before, there’s no miracle cure for a lack of page views. It takes hard work and a determination to craft your blog into the kind of site you want your customers to keep returning to. And that’s something that you simply have to find out on your own.
