Most companies have some kind of e-commerce platform, but you’ll need to adjust your brand rhetoric for the platform in order to make the most of it.
If you’ve been keeping up with the Quez Media blog, you should know by now how important it is to have a brand rhetoric strategy for your company. Whether you set out for a full-scale analysis or simply try to collect your marketing materials under one coherent voice, brand rhetoric is a subtle strategy that can immediately draw new customers to your business.
Using brand rhetoric is different for different platforms, even though it all falls under the same blanket theory. If you’re working on an e-commerce platform, make sure you follow these tips to beef up your brand rhetoric and turn your online shop into something more:
·        Focus on value. Even if you’re used to drawing attention to your experience more than the value of your products, value becomes exponentially more important when you’re working on an e-commerce platform. Make sure your language directly and indirectly conveys the value of your products.
·        Speak directly to your audience(s). If you have multiple products for sale, you likely have multiple audiences to speak to. Adjust your brand rhetoric to reflect the ideal audience for each product in the product descriptions.
·        Keep it brief. Brevity is a must for all e-commerce applications. People want to shop, not read. Explain everything you can as concisely as you can to keep the attention of your online shoppers.
·        Start conversations. Even if your tone leans toward the formal end of the spectrum, adopt a more conversational style for your e-commerce platform. It will make people view you as more personal and more familiar, and will ultimately lead to more sales.
These tips should put you on the right path toward brand rhetoric success in an e-commerce platform. While writing product descriptions might seem tedious at first, if you spend time on the right voice, you’ll be far ahead of your competition.
