Keep your content organized in two primary applications: onsite content and offsite content.
Search engine optimization (SEO) is always changing, but certain fundamental principles have remained the same. Keyword rankings are still relevant, backlinks are still important, and the quality of your content plays a major role in how authoritative Google and other search engines view your site.
This presents something of a dilemma for content writers and search marketers, who are forced to use techniques designed to rank websites while simultaneously producing quality, readable content. How does one resolve this dilemma? Two kinds of content.
Offsite content.
Think of your offsite content as a series of snacks and appetizers. It doesn’t have to be high quality, but it does have to fulfill a specific need. When you write offsite content, you should focus on getting your target keyword in the title and in the body around 2-4 times. Additionally, you’ll need to make sure the content features links that point back to your site with the keyword included in the link itself. You can find lists of places where you can post content online free of charge, but make sure to find reputable sources or you could be penalized.
Onsite content.
Your onsite content is going to be your main course. This is the content that’s going to win you loyal customers and drive new leads to your business. This content should still contain keywords, but keywords should never take priority over the quality of the writing. Avoid any unnatural language in any of your onsite posts, and try to tackle issues that will get people talking.
Quez Media Marketing is a leader in content and social media marketing. If you’re interested in a free analysis of your current campaign, contact us!
