Higher education marketing programs should always include social media management, and these four platforms are the best for it.
By now, most colleges and universities in the United States are aware of the critical importance of social media when it comes to managing a successful marketing campaign. However, those who are not already involved or those who have taken social media lightly might not know where or how to get started. There are dozens of popular platforms, each with their own advantages and disadvantages, but only four are truly critical to a successful campaign.
No matter what you choose to do with your social media marketing strategy, make sure you at least post regularly on these four outlets:
1.      Facebook. Facebook is the first place most businesses establish a social media presence, and for good reason. There are hundreds of millions of users worldwide, and it’s easy for people to find you. It will take some time to build momentum, but Facebook is still the best platform in the long-term.
2.      Twitter. With Twitter, it’s possible to grow a following very quickly. With the right amount of dedication, you can earn thousands of new followers a month.
3.      LinkedIn. LinkedIn is slightly less effective for higher education marketing than it is for, say, B2B marketing, but you should still at least have a presence there. It’s better for retaining current students than it is for attracting new ones.
4.      Pinterest. You have to make your college look fun if you’re going to attract new students. With a Pinterest account, you can quickly circulate all the visual elements that make your campus worth attending.
The complexity of social media management should not be underestimated—if you want to see serious results, you should be prepared to devote significant attention to the process. If you’re confused or need some advice, feel free to contact us, and we’ll help you get what you need to get started.
