According to statistics from Forbes, American eCommerce spending is on track to eclipse $440 billion by 2017. While most internet marketing firms offer SEO, website design and hosting, and content marketing, many ignore the growing importance of social media. That’s not to say that SEO, content marketing, and all the rest aren’t vital to success online; they most certainly are. However, finding a social marketing firm that offers expertise in social media marketing, as well, may be the most important marketing decision you make in 2014.
Why Does Your Business Need a Social Marketing Firm?
According to research from Social Media Examiner, 83% of marketers say that social media is important for their business. The reason is quite simple: with more than two billion people now using Facebook, Twitter, and other platforms to connect with friends, family, and their favorite brands, a business that does social media properly stands to gain access to an increasingly huge customer base. Of course, for most, finding the best social media marketing companies is the only way to turn that dream into a reality.
How to Find a Social Marketing Firm That Fits Your Business
- What Platforms Do They Focus On?
Even if you’re a complete neophyte when it comes to marketing your company, you know that finding your target audience and tailoring your efforts to it is crucial to your success. That’s why you need to find a social marketing firm that focuses on the platforms serving your target demographics. Take Pinterest, for example: 68.2% of the services’ users are female, and most users make over $100,000 annually. Facebook, on the other hand, is more gender neutral, according to Business Insider. Consider your target audience and the platforms you need help with when choosing internet advertising agencies. - Look to the Trades
According to The New York Times, one of the best ways to find a reputable social marketing firm is by looking at your industry’s trade publications. More often than not, the best marketing companies are featured in these magazines, giving you an easy way to find a service you can trust. - Success Begets Success
For Forbes, finding a great web marketing firm is all about past success. Have the services you’re considering worked with others in your industry? Ask them to show you samples of their work, and ask about statistics proving the success of their projects. Just as you wouldn’t hire an electrician or any other professional without knowing their qualifications, you shouldn’t hire a marketing firm without seeing proof of theirs.
Getting your business the visibility it needs to thrive on social media is crucial to your overall business success in 2014. By using these bits of advice, you can find a social marketing firm that can get you all the visibility you could ever want, not to mention improved revenue.
