You likely have a number of personal goals you want to accomplish in 2015. If you want to see better results in your professional life, you will also need to have a plan for your business in the new year. However, with all of the ways online advertising and SEO has changed in the past few months, it can be difficult to know how to market your business in 2015. For this reason, many companies will benefit from hiring a reputable SEO services agency or internet marketing firm to help them increase their web traffic, attract new customers and more. Then again, having an idea of what to expect can only help your chances of success. Read on to learn what the SEO industry will likely bring in over the next several months.
Natural, Semantic Keywords
As many as 93% of internet experiences begin with the use of a search engine, but few of those users are likely thinking of keywords when they type in a search query. For this reason, search engines like Google have been leaning towards more conversational searches for some time now: for example, in 2013, the company instituted the Hummingbird update, which has helped focus its algorithms on a user’s intent, rather than specific keywords. This often means more effective searches, but it also means that traditional keyword research might not be enough to help your website and your business. Because of this, businesses and SEO marketing agencies will need to find ways to identify better keywords and optimize content for semantic searches.
Focus on Local Searches
Research shows that around 64% of smartphone owners use their device to shop online. However, when these users conduct a local search, 50% of them will visit a store within one day. If you own a small business, this gives you the perfect opportunity to increase your revenues by appealing to your local customer base. Because of this, businesses and online marketing companies can’t spend all of their time, effort and resources on general SEO. Instead, talk to your SEO services agency about how you can improve your local rankings and strategy.
Learn How to Appeal to Mobile Users
With mobile device usage surpassing desktop usage, optimizing websites and marketing strategies for these users has been a priority for many companies for awhile. After all, 48% of mobile device users report that mobile websites that are difficult to use make them feel that the company doesn’t care about them, a fact that can extremely harmful to your branding attempts. However, a responsive site or mobile app isn’t the same as a more traditional website: your users are likely looking for shorter, catchier, more informative articles and a high-quality design. For this reason, make sure to consider what your mobile users are looking for and make sure that your mobile formatting is attractive to these potential customers.
Are you looking for new ways to market your company in 2015? Have you and your SEO services agency taken steps to better meet your customers’ needs and habits in the coming year? Tell us about it in the comments below!