The general thought on marketing companies — be they traditional ad agencies or online ad agencies — is that bigger is better. This, however, is simply not true. There are several benefits to smaller traditional and digital advertising agencies. In fact, it’s sometimes safer and better to work with smaller firms.
Here are a few benefits of working with such smaller sized creative advertising agencies.
1. Ideas Are the Most Important Thing in Advertising.
Company size does not indicate quality of ideas. According to Forbes, ideas are what turn companies around, motivate consumers, and depose competitors. Smaller creative advertising agencies are equally capable of producing exciting, dynamic ideas that can drive a successful marketing campaign.
2. Youth Can Be Advantageous.
These advertising agencies tend to be younger, which means that they’re less beholden to doing things a “traditional” way; in other words they’re less bound by a legacy. AdAge points out that executing ideas may be more challenging, but not being constrained by a legacy frees them to do bigger, better things. Smaller creative advertising agencies can focus on their customers, shifting roles and deliverables not based on the company’s short-term net margin or the internal business model.
3. Don’t Underestimate the Power of a Potent Culture.
Smaller creative advertising agencies don’t lose their identities. The founder had a vision, and the smaller size allows those working for the company to share in that dream and help foster it. They promote a culture that spurs interactions, camaraderie and synergies. Essentially, smaller agencies are more concentratedly creative.
What it all comes down to is that size does not speak for capabilities. Smaller traditional or Internet marketing firms aren’t bound by outdated business methods, freeing them to pursue new, dynamic ideas in a culture that inspires. If you have any questions about the benefits of working with small creative advertising agencies, feel free to ask in the comments.
