When it comes to managing your company, it is natural to want to do it yourself. After all, who knows your business better than you do? Unfortunately, when it comes to how you market your company online, this rule doesn’t stand. Not only is online advertising a confusing environment that includes everything from pay-per-click ads to improved search engine results, but it is one that constantly evolves, making it difficult for many people to understand which tactics are effective.
Take social media, for example: while this online phenomenon barely existed a decade ago, an estimated 91% of Americans now say they use social media regularly. More importantly, 20% of Facebook users report that they have bought a product after seeing it on the site. To take advantage of this growing and changing field, you need professional help. Read on to learn why you should hire a professional SEO agency to help your company thrive online.
It’s Less Time-Consuming
If you want to learn everything you’ll need to know about effectively marketing your company online through search engine optimization, good luck: the average SEO marketing agency is staffed with employees who have often spent years learning how search engine algorithms work and testing out different techniques. You might spend a week or more simply trying to decide whether you should create a mobile version of your website, whereas a professional SEO agency knows that mobile devices already accounts for 16% of all internet traffic around the world, and 48% of mobile device users feel that poorly optimized websites are a sign that a company doesn’t care about them. This knowledge and experience can be instrumental in helping you create an effective, timely strategy to market your company.
It Lets You Focus on Your Business
As previously mentioned, learning how to market your business online using SEO can take years. Actually putting in the work to improve a website’s quality, research keywords, create and institute a content marketing campaign, and more is no different. This can take a serious toll on the very thing you’re trying to improve: your business. By hiring a top SEO agency, however, you can focus on your company and leave your website to the professionals. This ensures that when customers find your company online, you can deliver the quality your improved web presence will promise.
You’ll Have a Professional Experience and See Professional Results
A professional SEO agency has worked with a number of companies and knows what they expect and need to get through the process smoothly. This will likely include regular updates on what the company is doing, periodic reports on the project, frequent descriptions of the work, and notifications of improvements. The quality of the work itself will also meet professional standards, which in the world of search engine optimization, is likely to make it more effective.
It can be tempting to do a lot of things related to your business yourself, particularly when you think that you might save money or learn something valuable. However, when it comes to creating an effective web presence in a timely manner, hiring a professional SEO agency is the clear choice. Contact a web design and marketing agency today to discuss how your company could benefit from search engine optimization and more.
