Did you know that almost 95% of people agree that bad online web design is the reason they either rejected or didn’t trust a website? Many companies might see web design as the “less important” aspect of their online campaigns — it’s something they’ll get around to after creating social media profiles, or investing in an SEO marketing agency, etc.
In reality, though, good web design has to come first because it’s the final gate for the majority of visitors. SEO won’t mean much if it all leads to a purchase page that buyers don’t trust!
Great web design isn’t mysterious — it’s composed of easy to understand elements of usability and visual appeal. When you’re looking through your options for website design agencies, keep these three important elements of web design in mind.
1. When it’s Easy to Read, it’s Easy to Shop
Why do people hate pages that have a thousand columns and ads? It’s hard to focus on any one particular place, or find needed information. This is why it’s important to have a categorized site with drop-down options for navigation. Similarly, having website designer companies design spacing, images, blog posts and more with users in mind is important — did you know that when it comes to posting lists, 70% of people will look at a bullet point list, compared to 55% looking at lists without bullet points? Ordered and well-spaced out information is more enticing to the reader.
2. Slow Loading Will Drag Down Your Site
Keep the user experience in mind as you look for ways to improve your website. Would the four minute Youtube clip of your company tell people a lot of great things and instill faith in your product? Sure. Will users necessarily watch it just because you route them to it? Statistically speaking, no. Not to mention that videos and other complicated maneuvers will slow down your loading time — and 40% of users will leave a website if it takes longer than three seconds to load.
3. Understanding What Users Trust
Ads displayed in unconventional ways, spelling errors, and only offering a single payment option (or no online payment option) — what do these things have in common? They are all online web design mistakes because they signal to users that there is something “sketchy” about the website itself. Whether or not this is actually true, the impression can hurt your business and bottom line regardless. For this reason, it’s a good idea to work with an online web design company that familiarizes itself with the latest information on consumer psychology and how that impacts web design.
What elements of design do you think are important for digital marketing firms to keep in mind? Let us know in the comments.
