Web design: every company knows it matters, but not everyone knows what to look for when it comes to professional, engaging web design that is going to keep users on their page. Although most people have a basic idea of what’s going on, there are often big knowledge gaps when it comes to understanding web design for 2014, rather than 2010. The web is changing quickly, and if businesses don’t adapt, they’re going to bleed out potential profit. Here is a quick guide to what every business needs to know about what website design agencies do.
Three Basic Facts You Should Know for Online Web Design in 2014
- Web design should be responsive and formatted for different devices. Did you know that mobile devices now account for about 55% of internet usage? If your website doesn’t display properly for mobile and PCs, you’re going to lose customers.
- It’s been a long time since pushing everything you can onto your front page made sense. Websites that are too busy and crammed with information don’t encourage users to stay. Make sure your website is well-planned out and easy to understand.
- Web design pricing will vary depending on the scope of your website and design needs. One thing it won’t be, is free. Expect to pay competitive website design costs if you don’t want a website that stops functioning properly after a couple months.
Two Important Metrics Used for Websites
- Bounce rate: this measures how many people visit your website and leave, rather than viewing more pages. A low bounce rate means your website is effective in encouraging visitors to click around. A high bounce rate means that either your marketing is misleading (customers click on a link expecting something else on your site) or your site needs to be better designed to meet their needs.
- Referrals: Where are your visitors coming from? This can be important both for knowing how to improve your marketing, as well as knowing how to better appeal to the customers you are attracting. If Facebook is giving you the most return on investment, for example, maybe you need to put more money into marketing there.
One Thing to Always Do
Resumes aren’t just for employees. Check out both the web advertising agency’s portfolio of past sites, as well as reviews of their company online, so that you know what you’re getting into.
Do you have tips for finding professional website design agencies? Let us know in the comments.
