With Halloween over, our familiar and beloved Thanksgiving dinner is right around the corner. While you’re digging in to that succulent meat, savoring those delicious side dishes, and listening to stories from your drunk Uncle Mike this year, take a good look at the table. What you’ll see is a balanced, diverse selection of materials delicately presented for your consumption—much like an ideal marketing campaign!
Branding: The Big Turkey
Your brand is who you are as a company. It’s not just your logo, but also your color palette, your collateral standards, and even the rhetoric of your voice. Without the turkey, Thanksgiving dinner would be disappointing, and without quality branding, your marketing campaign just won’t be effective. If you don’t have a clearly established brand, it’s time to get some meat on the table—first and foremost.
Marketing Collateral: The Side Dishes
Thanksgiving wouldn’t be complete without the mashed potatoes, cornbread stuffing, cranberry sauce, and other peripheral favorites to pass around, and so it is with marketing collateral. Diverse and plentiful options will help drive your customers to recognize your brand and purchase your products and services. Get your branding set, then pile up with a side of printed brochures, a bowl of promotional products, and a heaping scoop of telemarketing.
Social Media: The Pumpkin Pie
Yes, pumpkin pie is delicious, and Thanksgiving wouldn’t be the same without it. But it’s a dessert, reserved only for once the meal is finished. Make sure your other priorities are in order before you start a social media campaign—but don’t forget about it!
Your Website: The Table
What good is a full Thanksgiving dinner if you don’t have a table to eat it on? Sure, you could use an old patio table you dug out from the garage, but wouldn’t it be better to have a solid, beautiful dining table with adornments to complement the food? Your website will be showcasing your brand, your collateral, and your other marketing efforts, so make sure you have something solid and beautiful.
On behalf of the Quez Media team, we wish you a very happy Thanksgiving!
