Use these strategies to take advantage of the surge in voice searches.
Voice searches are becoming more popular. Thanks to the availability of mobile devices, the sophistication of natural language recognition in digital assistants, and the prevalence of smart speakers, the average consumer is getting used to searching using only their voice—and it’s reshaping the landscape of search engine optimization (SEO).
If you want to stay competitive in the age of voice search, you’ll need to commit some changes to your current strategy:
- Understand how your audience is searching for you. Before you start anything, run some surveys and study your user behavior to learn how your users are searching for you. Depending on your business, you may see anywhere from 1 percent to 40 percent voice-based queries. If you’re on the low end of the spectrum, you may not need to change anything at all.
- Focus on long-tail queries. If your audience is taking to voice search, adjust your approach to focus on long-tail keyword phrases, rather than head keyword terms. Voice searches are naturally more conversational and extended, so catering to those search patterns will help you achieve more visibility.
- Shoot for number-one rankings. Voice searchers are typically in a hurry, or unable to navigate through multiple search entries; accordingly, number-one rankings have become even more valuable. Concentrate your efforts to get more number-one rankings, rather than spreading your authority across multiple related terms.
- Incorporate structured markups. Make sure your site is using structured markups, which help Google understand and categorize the information on your site. If implemented correctly, it can help your website content get featured in rich snippets and other embedded answers in Google search results.
With these tweaks, and a fresh audit of your tactics, you can see better results than ever in today’s voice-heavy world of search. If you’re interested in more information, or if you’re ready to launch a new campaign, contact Quez Media today!
