Because SEO is multifaceted, you may be confused about what you’re really paying for.
Search engine optimization (SEO) is complicated, but that doesn’t mean you deserve to be out of the loop. You deserve to know what you’re paying for with an SEO agency, and why those elements are important for your campaign.
Though each agency does things a little differently, these are the standards you can bank on:
- Onsite audits. You can’t make any progress until you know exactly where you stand. That’s why one of the first things any agency does is run a full-fledged audit of your website to evaluate its SEO strengths and weaknesses.
- Keyword research. Agencies also need to conduct initial keyword research, so they can identify the key search terms and phrases you’ll want to optimize for in the rest of your campaign.
- Ongoing onsite updates. Onsite changes are crucial if you want to be seen properly by search engine crawlers; that means adjusting title tags and meta tags, rearranging your navigation, and churning out more page content relevant to your target keywords.
- Fresh content. Most agencies are also responsible for producing new content on a regular basis, to serve as anchor points for optimization efforts and as groundwork for keyword optimization.
- Backlinks and offsite mentions. Search engines gauge your authority based on the quantity and quality of links you have pointing to your site, so naturally, they’ll need to build those links (or attract them) on your behalf.
- Ongoing analytics. SEO agencies spend lots of time analyzing their efforts, both to prove their effectiveness and ROI and to evaluate weak spots, so they can improve their tactics even further.
- Troubleshooting and adjustment. Sometimes, even the best-laid campaigns can go awry. Agencies also need to be available to troubleshoot problems as they arise, and apply the proper fixes to keep things running smoothly.
If you’re interested in learning more about Quez Media’s SEO services, contact us today! We’ll run an onsite audit of your site for free, and hook you up with some of the most talented people in the industry.
