Search engine optimization (SEO) is popular, but is it right for your business?
Search engine optimization (SEO) has received a lot of attention in the past couple of decades as a marketing strategy, but is it the best strategy for your business?
That’s a tricky question to answer, since almost any business can benefit from SEO—but it’s not the perfect strategy for every situation.
SEO in a Nutshell
Let’s start with a high-level overview of SEO. SEO is a combination of different strategies, all intended to increase your website’s likelihood of ranking highly in search engine results pages (SERPs). These strategies include both onsite and offsite tactics, and they only start yielding results after several months of work.
SEO is good for businesses that:
- Rely on online traffic. SEO is great for generating more traffic to your website, both in the form of organic traffic (from SERPs) and in the form of referral traffic (from the links you’ll build on external publishing sites). If you can benefit from online traffic in any way, like with online conversions or brand recognition, SEO can work for you.
- Want long-term results. SEO is best used as a long-term strategy, since it takes months to years to see the best results and highest return on investment (ROI). If you’re interested in something short-term, pay-per-click (PPC) advertising may be a better option for you.
- Are dealing with limited competition. When dealing with many national-level competitors, SEO can be hard to pull off. But if you’re dealing with limited competition, it’s much easier to remain cost-efficient. Keep in mind you can limit your competition artificially by differentiating yourself from your competitors in some key way.
- Are using other online marketing strategies. SEO is incredibly synergistic with other online marketing strategies, like content marketing, social media marketing, and email marketing. If you’re using any of these, revving up an SEO campaign can boost the performance of all your tactics simultaneously.
Are you interested in pursuing SEO for your business? If you’re interested in a free consultation or more information on SEO, contact Quez Media today!
