Guest posting is more important for SEO than you might think.
Guest posting is the process of using your personal brand (or in rare cases, your corporate brand) to create articles on external publishing sites, oftentimes with a link pointing back to your site. The goal is to create high-quality content that those publishers’ audiences want to read; if you’re able to do that, you can see enormous benefits.
In fact, it could be argued that guest posting is a practical necessity for modern search engine optimization (SEO). But why is that the case?
The Necessity of Backlinks
First, consider the fact that backlinks are essential for SEO. Without backlinks, you won’t be able to build authority, and your search rankings will never rise. It’s true you can rely on others to link to you, but this is an unpredictable and hard-to-control strategy. It’s far better if you can build the links yourself.
Good Links vs. Bad Links
However, you can’t just build links however and wherever you choose. Google has strict criteria for what it considers to be a “good” link or “bad” link; good links are links that provide value to readers, make sense in the context of an article, and come from a diversity of different sources. Guest posting is the easiest way to guarantee this level of quality.
Reputation Benefits
As an added bonus, guest posting regularly helps you build your authority and reputation in the industry, making you seem like more of a thought leader and drawing more attention to your other content. This is a major benefit to any SEO campaign.
Sustainability
Finally, consider how sustainable guest posting is as a strategy; you can constantly climb to higher-authority publishers, and write new posts on a regular basis to see incremental gains. It’s perfect for long-term strategists.
If you need help getting your guest posting or SEO strategy in order, Quez Media has experienced consultants to help you out. Contact us today to learn more about what we can do for you!
