SEO has been around for years, but still carries many misconceptions.
If you want to be successful in search engine optimization (SEO), you need to understand the basics of how it works. Unfortunately, many people are still under a false impression of what SEO is and how it works.
These are some of the biggest misconceptions in SEO:
- SEO is a way of cheating the system. First, there’s a misconception that SEO is a way of “cheating” Google so your site ranks at the top. While that might have been the case in the early days of SEO, SEO campaigns today are more focused on user experience and providing content that conforms to modern expectations. Any “cheat” tactics are seen as “black hat” tactics, and are avoided by almost all practitioners.
- SEO can get you penalized. It’s true that Google does penalize sites that don’t follow the rules, but these formal penalties are rare. They’re also reserved for obvious rule-breakers, so you generally don’t need to worry about them.
- You need to know how to code to do SEO. SEO doesn’t require any formal coding skills. There are some technical changes that you’ll need to make, but even amateurs can grasp them.
- SEO is a gamble. SEO results can be a bit unpredictable (especially since it’s a long-term strategy), but that doesn’t mean the strategy is a gamble.
- SEO is always the same. SEO strategies always have some underlying philosophies and strategic directives in common, but to be successful, they need to be customized for the brands using them.
Once you realize that these misconceptions aren’t accurate illustrations of SEO, you can plan and execute an SEO campaign that’s more likely to be effective in earning you results. If you’re ready to get started with a new SEO campaign, contact Quez Media today!
