Search Engine Optimization (SEO) is an unfamiliar and confusing world for many, but the principles behind a successful SEO campaign are relatively easy to grasp. The idea is to outrank your competitors by positioning yourself higher than them in various user searches on Google and other search engines.
Search for something you think your customers would search for. I almost guarantee that you are not currently ranking in the top position. Who is? Do they offer better products or services than you? If not, why are they ranking higher?
Most often, the bottom line is how much money you and your competitors are spending on an SEO campaign. If you aren’t spending anything, you know where the problem lies. Depending on your target markets, your competitors could be spending hundreds of thousands of dollars to edge you out.
Why Higher Spend Means Better Results
Old algorithms that dictated search engine ranks could be easily fooled, meaning anyone with some time on their hands could rank highly by using unfair “black hat” SEO practices. These practices are discouraged and now no longer allow ranking on Google. Now, most companies spend money with SEO companies to build content and back links to optimize. The more they spend, the more content they get and the higher they rank.
Where the Money Goes
The money is essentially a service charge that pays for workers to develop content both on and off site, make structural changes, and submit external links to improve how search engine algorithms interpret your site’s authority for certain keyword phrases. More money means more authority, naturally, but that isn’t the bottom line for all keyword rankings.
How to Trump Even the Highest Spenders
With the right strategy, even a tiny budget can see tremendous results and upstage the big spenders. The key is to target selective keywords, which have a high search volume but little competition. This allows for the greatest possible increase in ranking for the fewest marketing dollars. Most consultative firms just pool content and links into one big lump, failing to achieve that level of precision. Quez Media focuses on using your marketing dollars efficiently.
Determining your level of SEO competition is difficult, if not impossible to do on your own. Contact us for a free consultative analysis to determine where you stand against your competitors.
