Is SEO dead? The answer to this lies in a popular internet aphorism: “if the title asks a question, the answer is no.” And, as many people have come to realize as the question has been answered over and over throughout the years, SEO is likely going to remain alive for many years to come.
Not Too Surprising That People Think SEO Kicked the Bucket
It’s not actually surprising that many people might be quick to declare that SEO is dead. After all, Google has made recent moves to make its ads more closely resemble organic listings. And PPC offers quick returns that SEO usually can’t manage. On top of this, old tried-and-true methods of SEO, like keyword dumping, don’t seem to be working anymore.
SEO is Getting Suave
The reality is that SEO has gotten more sophisticated. It hasn’t died — it just stopped being a wild west and started putting on a nicer dinner shirt. Out are jumbles of text — in is high-quality content. In fact, 80% of searchers will still largely ignore ads and instead focus on top organic results. And the SEO industry itself is worth millions.
Good SEO Companies Are Treating Matt Cutts Like A Dinner Guest
Matt Cutts is Google’s head of webspam, the team that decides, basically, what is “yay” or “nay” for search engine optimization. “We’re turning the dial up to let people know that certain link spam techniques are a waste of money,” Cutts has said. Like dinner hosts, SEO companies are listening attentively to what Cutts has to say, and looking to avoid conflicts with, or penalties by, Google at all costs.
When A Not So Good Seo Company Toes the Line…
There are small businesses out there that read about Google penalties and shrug. They’re not doing that well, and someone promising to cut a few corners with techniques Google hasn’t spotted yet is offering SEO at a low, low price. Why wouldn’t it be worth it? The answer: not only will Google figure it out, but your rank won’t simply drop — they will actually remove you from search results. This is why you should hire SEO professionals, not hacks.
An SEO Website Design Company Can Help Shape Up Your Ship
Can online web design be a part of SEO? Absolutely. The sooner you get a qualified team on staff with you, the better. Look for an SEO website design company that can tell you what they are doing in response to the latest Google algorithm changes (Hummingbird, Panda, Penguin). If they’ve never even heard of these, you’re not getting quality services.
Would you hire an SEO website design company to help out your website? Let us know in the comments.
