Are promotional products a dying industry?
Nope.
Even though the onset of new technologies are making it easier and more cost efficient for companies to advertise and market online, tangible promotional products are still relevant and possibly even more effective in the modern era.  Here’s why:
The Landscape of Advertising Bombardment
The world is overloaded with advertising messages, so most people don’t even pay attention to them anymore. They drive past billboards, ignore banners on websites, and delete half their inbox without even reading it. Most people are so fed up with the appalling amount of spam and blatant advertising they see in their email, they’ll appreciate any kind of tangible product you’re giving them. Even if they know it’s an advertisement, at least it will serve a purpose for them. The critical feature of promotional products that the ad-infested world of digital advertising misses is tangibility; the ability for people to see, feel, and possibly hear or taste your advertising message outside of a backlit screen.
Simple Practicality
The biggest reason for promotional products’ somewhat surprising modern relevance is the reason they’ve always been useful: practicality. No matter what audience you’re targeting or what product you’re trying to push, your promotional products can still be very practical. Maybe you used to do note pads and pens, but are afraid they have become obsolete with the onset of smartphones and tablet computers. But the reality is, practicality can shift; instead of pens and paper, look into a promotional tablet cover or smartphone screen wipe.
Diversity
The fact is, there are more promotional products available today than yesterday, and more yesterday than the day before that. Despite the increasing digitization of our culture, promotional products continue to be a growing industry. No matter what kind of industry you’re in, what goals you have, or what kind of product you have in mind, odds are there’s still a highly relevant and unique solution for you and your business.
If you’re interested in starting a promotional product campaign, or if you’re just plain curious to see what kind of amazing products are currently available, feel free to contact us for a catalog, quote, or a simple conversation.
