Search Engine Optimization (SEO) can seem daunting. The best method is to consult a specialist who knows what they’re doing and who can actively track and manage the results of your campaign. However, if you’re going it alone there are a few key principles you’ll need to keep in mind.
One of the most important distinctions in SEO is the divide between onsite optimization and offsite optimization. Understanding the difference, and why they’re both important, is critical to starting a successful campaign.
Onsite Optimization
Onsite optimization is any keyword-optimized content you feature on your website. This includes blogs, static content, as well as title tags, meta tags, and meta descriptions. Onsite optimization is usually easier to do, especially for those unacquainted with SEO. It involves a lot of writing, and can all be done within a basic content management platform.
Offsite Optimization
Offsite optimization includes anything outside of your site that improves your rankings. This includes backlinking, link juicing, and posting relevant content on major authorities outside your own space. This type of optimization is better at building domain authority, but is a little trickier to pull off. Without a strategy, you might struggle to find key places to make posts and could even get blacklisted by Google for posting spammy content.
Finding the Balance
Both onsite and offsite optimization are important. Onsite is generally easier to manage regularly, and has the peripheral benefit of showcasing relevant information to your customers. However, offsite content is better for building authority and increasing your digital reputation. Make sure you incorporate both in your campaign.
Onsite and offsite optimizing on your own can help generate results, but it’s better to work with a professional who can make keyword recommendations and analyze the results of your campaign in real time.
