Press releases are still one of the most effective types of content you can produce.
Does your brand write and distribute press releases regularly? If not, you could be missing out on some key benefits. In case you aren’t familiar, press releases are generally short-length pieces that feature a company announcement, or reveal a company accomplishment to the public. With the right distribution in place, your press release can be picked up by multiple external news outlets, both national and local.
These are some of the most important benefits you’ll see:
- Brand exposure. Your company news will reach the far corners of the internet, exposing more people to your brand and generating positive PR. In some cases, a single press release can net you hundreds of new followers.
- Inbound links. Press releases also typically come with inbound links, which will boost your domain authority and send direct traffic to your site.
- Onsite material. Even after distributing it, you can use your core press release content on your main site as part of your ongoing content marketing campaign.
However, there are a few things you’ll need to keep in mind to reap the full value of press releases:
- Follow best practices. There’s a specific format and specific best practices you’ll need to follow if you want to get accepted by major publishers and make a good impression with your audience.
- Keep things informative and non-promotional. You also can’t spend much time actively promoting your brand or products; instead, you need to have something truly newsworthy to announce and discuss.
- Spend a bit on distribution. It will cost a few hundred dollars to use a distribution platform, but it’s worth it; otherwise, you’ll have to shop it around to several outlets on your own.
Overall, press releases are worth the investment of time and money for most brands. As long as you have something all bascis shiksha news worthy to announce, you shouldn’t hesitate to create a press release. If you need help putting your first press release together, contact Quez Media today!
