There are certain rules you have to follow if you want your written content to convert.
Content marketing offers a high return on your investment (ROI), partially because it’s so cost efficient; it doesn’t take much to invest in a strategy in the first place. But don’t forget the other side of the equation—you also need to make sure your strategy is returning value to your brand.
To do that, you’ll need to make sure your content converts, or turns visitors into full-fledged interested customers, and there are some specific rules you’ll have to follow if you want that to be the case.
Don’t Try to Sell
This may seem counterintuitive, but don’t use your content to try and sell your products and services to your customers. That’s what direct advertising is for. If you do this, you’ll turn your users away before they even think of buying.
Provide Useful Information
Instead, focus on providing truly useful information. Make sure it’s unique information they can’t get elsewhere, and help them understand a concept in clear terms. For example, you might write up a neutral buyer’s guide or give a tutorial.
Establish an Appropriate Traffic Flow
Make sure enough of the right people are reading your content to make it worth your while. You can do this by promoting your content on social media, supporting your strategy with paid advertising, and generally building a bigger, more relevant audience.
End With a Good Call to Action
Make sure you end your article with a solid call-to-action. This is a clip of text that encourages a user to buy a product, fill out a form, or otherwise take meaningful action on your site. It needs to be concise, direct, and clear.
Follow these rules and your content will become a conversion-generating machine. Just don’t be surprised if it takes some trial and error to get right. If you want to skip that back-and-forth, why not contact us? We’ll get you set up with the strategy you need.
