Return on investment (ROI) is the most crucial variable to consider for marketing effectiveness.
When it comes to measuring marketing effectiveness, there’s no better metric than return on investment (ROI). It’s an evaluation of how much value you get from a given strategy, compared to how much you invest in it. This is important because it’s only natural to see better results from a strategy when you invest more in it, but the proportionality doesn’t always justify continued or increased investment.
As a simple example, you can spend millions of dollars on a Super Bowl commercial and see genuinely impressive results, but dollar for dollar, you might see even better results by simply publishing a piece of inexpensive original research on your company blog.
So what steps can you take to push your marketing ROI higher?
Work With Pros
Cost-conscious marketers often attempt to take the do-it-yourself approach, handling everything themselves or with a small internal team. But it’s often superior to work with professionals, even if you have to pay more to get access to them. Agencies and highly experienced marketers often justify their higher prices with much better results.
Utilize Permanent Assets
Permanent assets are always better than temporary assets when it comes to long-term ROI. Running a PPC ad is immediately valuable, but publishing and distributing a blog post can benefit your company for years to come, assuming that content is evergreen.
Aim for Long-Term Results
Similarly, it’s important to aim for long-term results over short-term results. Some strategies, like search engine optimization (SEO), don’t often show results for the first several months of your efforts, but they have the potential to end up being the ultimate ROI powerhouses of your overall marketing pursuits.
Iterate and Improve
It’s almost impossible to attain a masterful ROI when using a strategy for the first time. What’s important is that you’re willing to measure and analyze your results, then iterate and improve.
Getting a higher ROI isn’t always easy. But at Quez Media, we make it part of our mission. Contact us for more details or a free consultation today!
