You may have an amazing marketing campaign planned, but this one error could ruin it before it starts.
There are hundreds of different marketing strategies available for you to call upon. Printed ads, TV ads, banner ads, social media marketing, SEO, and content marketing are just a few of them. Ranging in price, demographics, and intention, you might be surprised to learn there’s one thing all these strategies have in common.
They need to be measured, consistently, or your campaign is going to fail. You should have a finger on the pulse of your campaign at every moment, from the beginning on through the end–yet too many marketers end up missing this.
Why Measurement Is Important
Why is measurement such a big deal?
- ROI. First, measuring your results allows you to gauge the return on investment (ROI) of your campaign. This is a metric that compares the value you’ve generated to the amount of money you’ve spent, and indicates whether or not your campaign was a success.
- AB testing. Second, measurement is the only way to objectively compare your approaches. Without reliable metrics, you’ll never be able to improve your campaigns or ditch the ones that aren’t working.
- Insight and direction. Finally, you’ll need measurable insights to learn about your demographics, your efforts, and your overall direction.
How to Get Started
If you’ve never measured the results of a marketing campaign before, you may have trouble getting started. Thankfully, in the digital era, there are many intuitive, free solutions you can choose from, including Google Analytics for digital campaigns. If you need help setting up a digital marketing campaign, be sure to contact us!
